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Brands And Branding Geographies Andy Pike
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Brands And Branding Geographies
Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
384 pages
| Medij | Knjige Book |
| Izdano | 28. februarja 2013 |
| ISBN13 | 9781781001493 |
| Založniki | Edward Elgar Publishing Ltd |
| Strani | 384 |
| Dimenzije | 156 × 234 × 20 mm · 596 g |
| Jezik | Angleščina |
| Urednik | Pike, Andy |
