Music Rights Without Fights - Richard Kirstein - Knjige - Rethink Press - 9781781334553 - 4. marca 2020
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Richard Kirstein
Music Rights Without Fights Us edition

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Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 4. marca 2020
ISBN13 9781781334553
Založniki Rethink Press
Strani 272
Dimenzije 203 × 203 × 14 mm   ·   435 g
Jezik Angleščina  

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