Deep Knowledge of B2B Relationships Within and Across Borders - Advances in Business Marketing and Purchasing - - Books - Emerald Publishing Limited - 9781781908587 - July 10, 2013
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Deep Knowledge of B2B Relationships Within and Across Borders - Advances in Business Marketing and Purchasing

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Deep Knowledge of B2B Relationships Within and Across Borders - Advances in Business Marketing and Purchasing

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

380 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2013
ISBN13 9781781908587
Publishers Emerald Publishing Limited
Pages 380
Dimensions 159 × 236 × 35 mm   ·   724 g
Language English  
Editor Baxter, Roger
Editor Woodside, Arch G.