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Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata - Diversity and Plurality in South Asia
Geir Heierstad
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Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata - Diversity and Plurality in South Asia
Geir Heierstad
This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.
236 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 2, 2017 |
| ISBN13 | 9781783085163 |
| Publishers | Anthem Press |
| Pages | 236 |
| Dimensions | 153 × 229 × 26 mm · 454 g |
| Language | English |
See all of Geir Heierstad ( e.g. Hardcover Book and Paperback Book )