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International Business Blunders: Lessons for Future Managers
Williams, Densil A. (University of the West Indies, Jamaica)
International Business Blunders: Lessons for Future Managers
Williams, Densil A. (University of the West Indies, Jamaica)
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
160 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 5, 2022 |
ISBN13 | 9781787692220 |
Publishers | Emerald Publishing Limited |
Pages | 160 |
Dimensions | 228 × 150 × 12 mm · 244 g |
Language | English |