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Political Brands
Ciara Torres-Spelliscy
From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.
352 pages
| Medij | Knjige Book |
| Izdano | 25. septembra 2019 |
| ISBN13 | 9781789901818 |
| Založniki | Edward Elgar Publishing Ltd |
| Strani | 352 |
| Dimenzije | 156 × 234 × 23 mm · 654 g |
| Jezik | Angleščina |
