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Writing for Public Relations and Strategic Communication William Thompson
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Writing for Public Relations and Strategic Communication
William Thompson
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
442 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 11. avgusta 2021 |
| ISBN13 | 9781793511881 |
| Založniki | Cognella, Inc |
| Strani | 442 |
| Dimenzije | 203 × 254 × 22 mm · 333 g |
| Jezik | Angleščina |
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