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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.
370 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 20. septembra 2019 |
| Prvotni datum izida | 2020 |
| ISBN13 | 9781799800354 |
| Založniki | IGI Global |
| Strani | 370 |
| Dimenzije | 150 × 220 × 20 mm · 1,30 kg |
| Jezik | Angleščina |
| Urednik | Meral, Yurdagul |