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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.
305 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 18. junija 2021 |
| ISBN13 | 9781799872313 |
| Založniki | IGI Global |
| Strani | 305 |
| Dimenzije | 150 × 220 × 20 mm · 807 g |
| Jezik | Angleščina |
| Urednik | Singh, Amandeep |
