Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges - - Books - CABI Publishing - 9781800626775 - September 18, 2024
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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 18, 2024
ISBN13 9781800626775
Publishers CABI Publishing
Pages 160
Dimensions 253 × 179 × 18 mm   ·   540 g
Editor Crick, Anne P. (University of the West Indies, Jamaica)
Editor Jordan, Dr Leslie-Ann (University of the West Indies St. Augustine, Trinidad)