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Advanced Introduction To Advertising (Elgar Advanced Introductions Series) Patrick De Pelsmacker
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Advanced Introduction To Advertising (Elgar Advanced Introductions Series)
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
192 pages
| Medij | Knjige Book |
| Izdano | 25. januarja 2022 |
| ISBN13 | 9781802200881 |
| Založniki | Edward Elgar Publishing Ltd |
| Strani | 192 |
| Dimenzije | 150 × 220 × 20 mm · 387 g (Teža (ocenjena)) |
Več od istega **izdajatelja**
Ogled vseh Patrick De Pelsmacker ( Na primer Paperback Book , Book in Hardcover Book )