Advanced Introduction To Advertising - Patrick De Pelsmacker - Knjige - Edward Elgar Publishing Ltd - 9781802200904 - 25. januarja 2022
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Patrick De Pelsmacker
Advanced Introduction To Advertising

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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

192 pages

Medij Knjige     Book
Izdano 25. januarja 2022
ISBN13 9781802200904
Založniki Edward Elgar Publishing Ltd
Strani 192
Dimenzije 216 × 139 × 13 mm   ·   256 g

Več od istega **izdajatelja**

Ogled vseh Patrick De Pelsmacker ( Na primer Paperback Book , Book in Hardcover Book )