Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World - - Books - Emerald Publishing Limited - 9781835492734 - May 23, 2024
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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 23, 2024
ISBN13 9781835492734
Publishers Emerald Publishing Limited
Pages 248
Dimensions 237 × 158 × 20 mm   ·   480 g
Editor Gupta, S. L. (BIT Noida Campus, India)
Editor Kansra, Pooja (Lovely Professional University, India)
Editor Singh, Nripendra (Pennsylvania Western University, USA)