Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization - - Books - Emerald Publishing Limited - 9781835494196 - June 3, 2025
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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released June 3, 2025
ISBN13 9781835494196
Publishers Emerald Publishing Limited
Pages 360
Dimensions 152 × 229 × 23 mm   ·   666 g
Editor Bhandari, Arabinda (Sarala Birla University, India)
Editor Kabiraj, Sajal (LAB University of Applied Sciences, Finland)
Editor Priya, Samant Shant (Lal Bahadur Shastri Institute of Management, India)
Editor Sinha, Mudita (Christ University, India)