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Crafting Customer Experience Strategy: Lessons from Asia Bikramjit , Ghaziabad, India) Rishi-Sapna , Ghazia
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Crafting Customer Experience Strategy: Lessons from Asia
Bikramjit , Ghaziabad, India) Rishi-Sapna , Ghazia
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
308 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 4. maja 2021 |
| ISBN13 | 9781839097119 |
| Založniki | Emerald Publishing Limited |
| Strani | 256 |
| Dimenzije | 240 × 160 × 20 mm · 496 g |
| Jezik | Angleščina |
| Urednik | Popli, Sapna (Institute of Management Technology (IMT), Ghaziabad, India) |
| Urednik | Rishi, Bikramjit (Institute of Management Technology (IMT), Ghaziabad, India) |
