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Channel Management: Marketing 04.07 - Express Exec Patrick Forsyth
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Channel Management: Marketing 04.07 - Express Exec
Patrick Forsyth
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
120 pages, Ill.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 10. aprila 2002 |
| Prvotni datum izida | 2001 |
| ISBN13 | 9781841121956 |
| Založniki | John Wiley and Sons Ltd |
| Strani | 120 |
| Dimenzije | 138 × 177 × 9 mm · 122 g |
| Jezik | Angleščina |
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