Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management - Joe Tidd - Books - Imperial College Press - 9781848163546 - August 4, 2010
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Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management

Joe Tidd

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Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

448 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 4, 2010
ISBN13 9781848163546
Publishers Imperial College Press
Pages 448
Dimensions 156 × 233 × 29 mm   ·   776 g
Language English  
Editor Tidd, Joe (Spru, Univ Of Sussex, Uk)
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