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Sports Marketing: Creating Long Term Value John A. Davis
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Sports Marketing: Creating Long Term Value
John A. Davis
Each theme will:• Define key sports marketing ingredients• Provide mini-case examples of various sports around the world• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and• Describe measures of the various sports marketing activities.
416 pages
| Medij | Knjige Book |
| Izdano | 30. septembra 2013 |
| ISBN13 | 9781848448414 |
| Založniki | Edward Elgar Publishing Ltd |
| Strani | 416 |
| Dimenzije | 169 × 244 × 27 mm · 856 g |
| Jezik | Angleščina |
