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Ogilvy on Advertising David Ogilvy New edition
Ogilvy on Advertising
David Ogilvy
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
224 pages, colour/duotone photographs
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. marca 2007 |
| ISBN13 | 9781853756153 |
| Založniki | Headline Publishing Group |
| Strani | 224 |
| Dimenzije | 184 × 241 × 16 mm · 628 g |
| Jezik | Angleščina |