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Market Research In Action Roe, Michael (Microlaunch) New edition
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Market Research In Action
Roe, Michael (Microlaunch)
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
320 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 7. oktobra 2004 |
| ISBN13 | 9781861529381 |
| Založniki | Cengage Learning EMEA |
| Strani | 320 |
| Dimenzije | 246 × 192 × 18 mm · 530 g |
