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Customer Capitalism Sandra Vandermerwe
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Customer Capitalism
Sandra Vandermerwe
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.
312 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. decembra 2005 |
| Prvotni datum izida | 2001 |
| ISBN13 | 9781861563071 |
| Založniki | John Wiley & Sons Inc |
| Strani | 314 |
| Dimenzije | 230 × 155 × 24 mm · 508 g |
| Jezik | Angleščina |
