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Global Consumer Behavior C Ammi
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Global Consumer Behavior
C Ammi
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
280 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 8. marca 2007 |
| ISBN13 | 9781905209637 |
| Založniki | ISTE Ltd and John Wiley & Sons Inc |
| Strani | 298 |
| Dimenzije | 161 × 241 × 19 mm · 566 g |
| Urednik | Ammi, Chantal (National Institute of Telecommunications, Evry, France) |
