Leandro Herrero

Camino Leandro Herrero

A collection of notes on leadership, initially written by Leandro Herrero, author of Viral Change(TM) and The Flipping Point, for his Daily Thoughts blog. Camino, the Spanish for road, or way, reflects on leadership as a praxis that continuously evolves. Nobody is ever a leader. Becoming one is the real quest. But we never reach the destination. Our character is constantly shaped by places and journeys, encounters and experiences. The only real theory of leadership is travelling. The only footprints, our actions. The only test, what we leave behind.




Good leaders are good path makers. A leader is the cartographer in chief who, whilst walking with others, also becomes an architect and a builder. If this is about journeys, and maps, and building, then there is almost no end to it. On his own journey, Leandro took notes and articulated ideas. Most became his Daily Thoughts, a blog running for years. This book is an extensive collection of those notes.




Don't look for Harvard here, there are only harbours and other places that have generously adopted the content between them. Camino is a collection of warnings, strong views and discoveries that are not intended to be transferable. After all, the journey is not transferable, nobody can walk the Camino for you. Leandro's unique writing style and challenging views provide a refreshing look at leadership. And not a sterile case study in sight. In Camino he shares his notes and ideas, like one shares a meal without having to explain the chemistry of the ingredients, they are in this book, still full of dust from his journey. The one he has only just begun.




Camino, Leadership Notes on the Road, is a beautifully designed, comprehensive collection of insightful, challenging and thought-provoking, ideas, views and thoughts on leadership.