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Blue Ocean Strategy - The Macat Library
Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.
98 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 15. julija 2017 |
| ISBN13 | 9781912302130 |
| Založniki | Macat International Limited |
| Strani | 112 |
| Dimenzije | 208 × 138 × 13 mm · 214 g |
| Jezik | Angleščina |
