Lisa Cole

Vestra Lingua Workbook Lisa Cole

Vestra Lingua: Words Matter

Crafting the Heart of Your Business



Develop a Vision Statement, Mission Statement and Tagline



Are you ready to craft the heart of your business? The words that define your company are the heartbeat of everything you do--both spoken and written form.



This workbook drives the in-person Vestra Lingua workshop where you dive into your thoughts, unearth your company's why and articulate those words to others. It is interactive with worksheets, questions, examples and space to brainstorm. Afterward, your workbook is used by Vestra Lingua to turn the answers into concrete vision and mission statements, as well as a marketable tagline that will hone your image and boost your brand.



The two hour in-person workshop experience delves deeper into the marketing aspect of these three components and covers tips and topics not mentioned in these pages. This book comes complementary with a "Crafting the Heart of Your Business" workshop registration.



DIY wordsmiths can use this book as a stand alone tool to help develop the three most crucial branding elements your company must have to stand out in a today's global marketplace.