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Customer Relationship Management: How to Develop and Execute a CRM Strategy Michael Pearce
Customer Relationship Management: How to Develop and Execute a CRM Strategy
Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
150 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. marca 2021 |
| ISBN13 | 9781953349644 |
| Založniki | Business Expert Press |
| Strani | 150 |
| Dimenzije | 227 × 152 × 18 mm · 322 g |
| Jezik | Angleščina |
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