Povej prijatelju o tem izdelku:
Public Relations, Values and Cultural Identity New edition
Public Relations, Values and Cultural Identity
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
398 pages, 62, 33 graphs., 29 tab.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. marca 2015 |
| ISBN13 | 9782875742513 |
| Založniki | Peter Lang AG, Internationaler Verlag de |
| Strani | 398 |
| Dimenzije | 150 × 222 × 22 mm · 544 g |
| Jezik | Francoščina |
| Urednik | Carayol, Valerie |
| Urednik | Ordeix, Enric |
| Urednik | Tench, Ralph |