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Basics Advertising 03: Ideation - Basics Advertising Nik Mahon
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Basics Advertising 03: Ideation - Basics Advertising
Nik Mahon
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
184 pages, 200 colour illus
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. septembra 2011 |
| ISBN13 | 9782940411504 |
| Založniki | Bloomsbury Publishing PLC |
| Strani | 184 |
| Dimenzije | 160 × 228 × 17 mm · 504 g |
