Povej prijatelju o tem izdelku:
Social Commerce: Consumer Behaviour in Online Environments 2019 edition
Social Commerce: Consumer Behaviour in Online Environments
Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
277 pages, 3 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 18 illus., 3 illus
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 6. marca 2019 |
| ISBN13 | 9783030036164 |
| Založniki | Springer Nature Switzerland AG |
| Strani | 277 |
| Dimenzije | 218 × 157 × 29 mm · 616 g |
| Jezik | Nemščina |
| Urednik | Blazquez, Marta |
| Urednik | Boardman, Rosy |
| Urednik | Henninger, Claudia E. |
| Urednik | Ryding, Daniella |
Božična darila lahko vrnete do 31. januarja