User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals - Felix Van De Sand - Books - Springer Nature Switzerland AG - 9783030298708 - November 21, 2020
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals 2020 edition

Felix Van De Sand

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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals 2020 edition

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2020
ISBN13 9783030298708
Publishers Springer Nature Switzerland AG
Pages 171
Dimensions 155 × 235 × 11 mm   ·   454 g
Language English  
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