Povej prijatelju o tem izdelku:
Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS 2021 edition
Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
216 pages, 17 Illustrations, black and white; VIII, 216 p. 17 illus.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 13. novembra 2020 |
| ISBN13 | 9783030542047 |
| Založniki | Springer Nature Switzerland AG |
| Strani | 216 |
| Dimenzije | 150 × 220 × 20 mm · 494 g |
| Jezik | Nemščina |
| Urednik | Banyte, Jurate |
| Urednik | Gatautis, Rimantas |
| Urednik | Vitkauskaite, Elena |
Božična darila lahko vrnete do 31. januarja