Tell your friends about this item:
Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics
Bernard J. Jansen
Price
元 568.05
Ordered from remote warehouse
Expected delivery Jul 24 - Aug 1
Our customers say:
Add to your iMusic wish list
Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics
Bernard J. Jansen
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.
317 pages, XXVIII, 317 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 5, 2021 |
| ISBN13 | 9783031011030 |
| Publishers | Springer International Publishing AG |
| Pages | 317 |
| Dimensions | 657 g |
| Language | English |
Show all
More by Bernard J. Jansen
![Cover for Bernard J. Jansen · Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services (Hardcover Book) [2024 edition] (2023)](https://imusic.b-cdn.net/images/item/original/324/9783031419324.jpg?bernard-j-jansen-2023-understanding-audiences-customers-and-users-via-analytics-an-introduction-to-the-employment-of-web-social-and-other-types-of-digital-people-data-synthesis-lectures-on-information-concepts-retrieval-and-services-hardcover-book&class=scaled&v=1750150675)
See all of Bernard J. Jansen ( e.g. Paperback Book and Hardcover Book )