Measuring User Engagement - Synthesis Lectures on Information Concepts, Retrieval, and Services - Mounia Lalmas - Books - Springer International Publishing AG - 9783031011610 - November 14, 2014
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Measuring User Engagement - Synthesis Lectures on Information Concepts, Retrieval, and Services

Mounia Lalmas

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Measuring User Engagement - Synthesis Lectures on Information Concepts, Retrieval, and Services

User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2014
ISBN13 9783031011610
Publishers Springer International Publishing AG
Pages 116
Dimensions 269 g
Language English  
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