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Rethinking Advertising: Ethics and Effectiveness
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Rethinking Advertising: Ethics and Effectiveness
These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 18. julija 2025 |
| ISBN13 | 9783031865350 |
| Založniki | Springer International Publishing AG |
| Strani | 301 |
| Dimenzije | 150 × 220 × 20 mm · 539 g |
| Jezik | Nemščina |
| Urednik | Tinger, Mariah |
| Urednik | Vandenberg, Kathleen M. |
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