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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies Softcover reprint of the original 1st ed. 2015 edition
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.
179 pages, 17 black & white illustrations, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 5. oktobra 2016 |
| ISBN13 | 9783319350165 |
| Založniki | Springer International Publishing AG |
| Strani | 173 |
| Dimenzije | 155 × 235 × 10 mm · 258 g |
| Jezik | Nemščina |
| Urednik | Malhotra, Neeru |
| Urednik | Purani, Keyoor |
| Urednik | Sahadev, Sunil |
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