Povej prijatelju o tem izdelku:
Handbook of Marketing Decision Models 2nd ed. 2017 edition
Handbook of Marketing Decision Models
In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
598 pages, 25 Tables, color; 19 Illustrations, color; 16 Illustrations, black and white; XI, 598 p.
| Medij | Knjige Book |
| Izdano | 26. julija 2017 |
| ISBN13 | 9783319569390 |
| Založniki | Springer International Publishing AG |
| Strani | 598 |
| Dimenzije | 240 × 162 × 40 mm · 1,07 kg |
| Jezik | Nemščina |
| Urednik | Van Der Lans, Ralf |
| Urednik | Wierenga, Berend |