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Customer Engagement Marketing 1st ed. 2018 edition
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Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
328 pages, 7 Illustrations, color; 14 Illustrations, black and white; XVIII, 328 p. 21 illus., 7 ill
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 6. septembra 2017 |
| ISBN13 | 9783319619842 |
| Založniki | Springer International Publishing AG |
| Strani | 328 |
| Dimenzije | 220 × 158 × 27 mm · 588 g |
| Jezik | Nemščina |
| Urednik | Harmeling, Colleen M. |
| Urednik | Kumar, V. |
| Urednik | Palmatier, Robert W. |
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