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Consumer Psychology: A Life Span Developmental Approach Brian M. Young 2018 edition
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Consumer Psychology: A Life Span Developmental Approach
Brian M. Young
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
354 pages, XII, 354 p.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 16. julija 2018 |
| ISBN13 | 9783319909103 |
| Založniki | Springer International Publishing AG |
| Strani | 354 |
| Dimenzije | 219 × 156 × 28 mm · 576 g |
| Jezik | Francoščina |
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