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Storytelling
Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
254 pages, 2 black & white illustrations, 26 colour illustrations, biography
| Medij | Knjige Book |
| Izdano | 8. junija 2010 |
| ISBN13 | 9783540883487 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 254 |
| Dimenzije | 181 × 237 × 18 mm · 811 g |
| Jezik | Angleščina |
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