E-business Planning and Decision-making Processes: a Qualitative Study of Strategy - Andryce Zurick - Books - VDM Verlag - 9783639059007 - August 28, 2008
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E-business Planning and Decision-making Processes: a Qualitative Study of Strategy

Andryce Zurick

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E-business Planning and Decision-making Processes: a Qualitative Study of Strategy

The purpose of this research project was to design and conduct a case study utilizing qualitative and exploratory methods on how successful medium sized companies conduct and manage their planning and decision-making processes when embarking upon e-business strategy. An exploration of how well the e-strategy was communicated and worked with collaboratively among stakeholders in the e-community was discovered as well as understanding and identifying key business drivers for the e-environment. Information collected from the company participants (executives, mid-level and front-line management, and subordinates) were separated and coded for common themes to be compared with scholarly literature. The goal was to obtain new data that can better prepare current and future e-company executives in choosing and implementing the most effective e-model for business relative to their e-business strategy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 28, 2008
ISBN13 9783639059007
Publishers VDM Verlag
Pages 256
Dimensions 344 g
Language English