Low Cost Carriers in Southeast Asia: a Study of Boundaries and Opportunities

The? airline? industry? in? Southeast? Asia? has? been? revolutionized? in? the? last? couple? of? years:? with? the? emergence? of? Low? Cost? Carriers? (LCCs)? the? region? experienced ?a? travel ?revolution? and? the? airlines? showed? that? the ?region? is ?ripe ?for? low? cost? travel.? However,? it? has? not? been? a? smooth? path? for? the? LCCs:?? the lack of an overarching power to foster air transport deregulation and? the? low? average? income? level? in? the? region? are often mentioned by? critics? when? discussing? the? potential success? of local? LCCs.? On? the? other? hand,? the ?pioneer ?among ?the ?LCCs of the region,? Air? Asia,? has? just? completed? another? subsequent? successful? year?.? The? airline?s? growth? and? success? depicts? the? enormous? potential? LCCs ?face ?when ? emerging ?in? the? region.? This? books? examines? the? characteristics? of? the? Southeast? Asian? region? in? a? LCC?s? perspective? and? identifies ?chances? and? challenges. It concludes with a positive? and? promising? outlook? on? a? dynamic? market? that? buries? enormous? potential? and? already? provides? a? sufficient? environment? for? LCCs.?