Social Responsibility of Smmes in Rural Communities: an African Perspective

Compared to the West, Africa appears ignored in theSMME/Business Social Responsibility (BSR) research. This would suggest that BSR is not taken seriously byAfrican SMMEs. This book debunks this myth byproviding empirical evidence to the contrary. Thebook suggests that BSR is very much alive amongAfrican SMMEs. The book fills a void in the BSRliterature by providing a sound framework andmeasurement instrument for addressing BSR among SMMEsin the African context. Academics and students willfind it useful in their research efforts. Localowners/managers of SMMEs and foreign SMMEs wanting todo business in Africa will find the book useful inbenchmarking their social responsibility activities. The book can assist consumers, businesses, NGO's, andsociety at large in distinguishing credible sociallyresponsible SMMEs from those that are not. Policymakers in Africa will also find the book very usefulin formulating BSR policy for SMMEs.