Norazah Mohd Suki

Emerging Issues in Marketing: a Quantitative Approach Norazah Mohd Suki

This book grants substantial deliberation on information concerning to all aspects of marketing in Malaysia accentuates on a quantitative approach. The book comprise of six remarkable chapters. Each chapter has several diagrams, and tables that explain the emerging issues and its imperative findings and discussions. Importantly, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to the field.