Collaborative Customer Relationship Management: Taking CRM to the Next Level - Alexander H Kracklauer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642055294 - November 30, 2010
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Collaborative Customer Relationship Management: Taking CRM to the Next Level Softcover reprint of hardcover 1st ed. 2004 edition

Alexander H Kracklauer

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Collaborative Customer Relationship Management: Taking CRM to the Next Level Softcover reprint of hardcover 1st ed. 2004 edition

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.


286 pages, 581 black & white illustrations, 7 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2010
ISBN13 9783642055294
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 276
Dimensions 155 × 235 × 15 mm   ·   408 g
Language German  
Editor Kracklauer, Alexander H.
Editor Mills, D. Quinn
Editor Seifert, Dirk