Process-based Strategic Planning - Rudolf Grunig - Knjige - Springer-Verlag Berlin and Heidelberg Gm - 9783642167140 - 3. decembra 2010
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Process-based Strategic Planning 6th ed. 2011 edition

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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.


384 pages, black & white illustrations

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 3. decembra 2010
ISBN13 9783642167140
Založniki Springer-Verlag Berlin and Heidelberg Gm
Strani 358
Dimenzije 244 × 167 × 26 mm   ·   675 g
Jezik Nemščina  
Prevajalnik Clark, Anthony

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