Shahid

Female Representation in Adverti Shahid

Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, comment: It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. A few excellent examples of this are portraying a female model in axe deodorant ad and similarly of a partially nude women's in the advertisement of a car. Another disadvantage is due to extra attention on the model, the concentration shifted and to the product is not enough. The major center of attention of the advertisement is lost. , abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat, Pakistan. Stratified sampling method was taken for arrangement-subgroups of demographic characteristics-of the respondents and for data collection purpose convenience method was used. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. So media is not working responsibly as social responsibility stated that media must assume obligations of social responsibility; and if they do not, someone must see that they do. In social