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Reassessing the Relationship between Marketing and Public Relations Dühring 1st ed. 2017 edition
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Reassessing the Relationship between Marketing and Public Relations
Dühring
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
318 pages, 2 black & white illustrations, biography
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