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Advances in Advertising Research Vol VII George Christodoulides Softcover reprint of the original 1st ed. 2017 Edition
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Advances in Advertising Research Vol VII
George Christodoulides
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
315 pages, 51 Illustrations, black and white; XI, 315 p. 51 illus.
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