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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade Gerrit Heinemann 1st ed. 2023 edition
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B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
Gerrit Heinemann
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
205 pages, 1 Illustrations, black and white; XV, 205 p. 1 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 12, 2022 |
| ISBN13 | 9783658385279 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 205 |
| Dimensions | 170 × 244 × 16 mm · 396 g |
| Language | English |
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