Andreas Kohne
Business Development: Processes, Methods and Tools Andreas Kohne 2nd ed. 2023 edition

Name: Business Development: Processes, Methods and Tools
Price: 53.49 EUR
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Author: Andreas Kohne

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Business Development: Processes, Methods and Tools

Andreas Kohne

2nd ed. 2023 edition

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
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161 pages, 12 Tables, color; 4 Illustrations, color; 17 Illustrations, black and white; XV, 161 p. 2

Medij	Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano	1. decembra 2022
ISBN13	9783658388430
Založniki	Springer Fachmedien Wiesbaden
Strani	162
Dimenzije	237 × 168 × 19 mm · 326 g
Jezik	Angleščina